Information for Brokers and Advisors

Responsible financial advisors understand the importance of investor education.

Properly educated investors:

• Respond to their advisor in a timely fashion
• Provide relevant information
• Give precise instructions to avoid misunderstandings
• Understand performance measures
• Recognize the constraints and challenges advisors face
• Have a realistic understanding of what advisors can and cannot offer in terms of services, and
• Have a realistic understanding of what advisors can and cannot achieve in terms of performance

The bottom line is that properly educated investors make for more productive, trusting, happy, and efficient relationships. This benefits everyone.

But the average investor does not exhibit this level of preparedness and wisdom. Instead, advisors must deal with clients who are: misinformed, unprepared, suspicious, angry, don’t understand how much time it takes to perform various functions, don’t understand their responsibilities as clients, and don’t understand the justification for the advisor’s fees.

The obvious solution for advisors is to equip their clients with the necessary knowledge and wisdom. But advisors don’t have endless amounts of time to deliver that education, and it’s extremely inefficient to educate each and every client individually. In the current environment, when advisors do offer an educational opportunity, clients sometimes respond with suspicion and accusations that the event is a thinly veiled marketing effort.

This is where The Light Brigade comes in. We are committed to investor education and we want to educate your clients. We are knowledgeable, credible, and objective and we have the resources and delivery mechanisms to make it happen. We welcome the opportunity to work with genuinely committed advisors.

By turning to us—an objective educator—you are also sending a signal to your clients that you have their best interests at heart. That you want them to learn, that you have nothing to hide and that you believe in what you do for them and have arranged for a way to add value for them.

We respect your relationship with your clients and we view our role as strengthening that relationship. We work with you to craft educational content that takes into account your investing and client service philosophies. In some cases we are also able to pass on constructive feedback that clients are too uncomfortable to provide to you directly. Such information can help you deal with client concerns before these fester and lead to client defections.

Please Contact Us for additional information.

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